Sisel International
Email Marketing & Automation Platform
The Opportunity
Right now, your customer data lives inside Exigo, but it's not being fully used to drive follow-up, retention, or repeat purchases.
- -You're paying ~$450/month for Mailchimp with limited automation tied to your actual customer data
- -A portion of that cost goes toward inactive or unusable email addresses
- -There's no direct connection between purchase behavior and marketing
- -Campaigns require manual work or exports
- -Automated follow-up based on customer behavior doesn't exist yet
- -Exigo quoted 66 hours of development time just to connect to Mailchimp
Exigo handles transactions well. But the marketing layer that drives retention and repeat revenue isn't fully built out.
Where This Fits
I understand that a large portion of your distributor base doesn't rely on email. This system isn't designed to change how they operate.
It's designed for:
- - Customers
- - Distributors who operate digitally
- - International markets
- - The part of your business that already uses email, but isn't being fully leveraged
The goal is to capture more value from the segment that's already there.
Already Built, Not a Custom Project
This system wasn't built as a concept or a proposal for Sisel. I built it for my own business to solve the same problems: paying for dead contacts, no connection between purchase data and marketing, too much manual campaign work, no automated follow-up.
It's already running and being used. I can walk through a live demo if helpful, so you can see exactly how it works in practice.
This isn't a development project. It's a deployment: setting you up on infrastructure that already exists, adapted to your data.
It runs on Amazon Web Services (the same email infrastructure behind companies sending billions of emails per month), with full CAN-SPAM compliance, automated list hygiene, and a dashboard for campaign management.
What the System Does
Direct Exigo Sync
Your customer database and order history sync automatically. New contacts, new orders, rank changes, all pulled via Exigo's API. No manual exports, no CSV uploads, no 66-hour integration project.
Smart Contact Buckets
Every contact is automatically sorted: Active, Bounced, Unsubscribed, Complained, or Inactive. You see exactly how many people are in each bucket on your dashboard. Nothing is deleted. You choose when and who to reach out to.
Purchase-Based Targeting
Create segments based on real behavior. "Bought Product X in the last 90 days." "Spent over $500 lifetime." "Hasn't ordered in 60 days." Segments save, reuse, and update automatically.
Automated Email Flows
Welcome series, reorder reminders, win-back sequences, cross-sell emails, rank advancement congratulations, VIP recognition, re-engagement campaigns. Set up once, run automatically.
Newsletters & Seasonal Catalogs
Send regular newsletters, product spotlights, seasonal promotions, and catalog launches to your full list or targeted segments. Design once, reuse templates, schedule sends.
Full Campaign Management
Pick a template, choose your audience, preview, and send. Track opens, clicks, and engagement. Covers the core campaign functionality you're currently using in Mailchimp.
Unlimited Sending
No per-email or per-contact charges.
What's Different
Most email tools treat your contact list as a static spreadsheet. This system treats it as a live data stream. Every new order, every lapsed customer, every milestone can trigger the right email automatically.
Your Exigo data stops being something you store and starts being something you use.
This isn't a cheaper version of Mailchimp. It's the missing layer between your customer data and your revenue.
Cost Comparison
| Mailchimp (Current) | This System | |
|---|---|---|
| Monthly cost | $450/mo | $500/mo |
| Automation flows | Not included | Included |
| Exigo integration | 66 hours quoted | Included |
| Purchase segments | Manual CSV exports | Automatic from Exigo |
| Dead email charges | You pay for all | Sorted + cleaned |
| List cleaning | Manual | Automatic |
| Unsubscribe handling | Manual sync needed | Auto + synced to Exigo |
| Email limit | Tiered / capped | Unlimited |
Investment
$1,000
One-time setup
Exigo integration, list cleanup, template migration, domain setup, first automation flows
$500/mo
Monthly
Unlimited sending, ongoing sync, automation, list hygiene, campaign management, direct support
What I Need to Get Started
Exigo API access
Your IT team or Exigo account manager provides API credentials so I can sync your contact list and order history automatically.
Existing Mailchimp templates
So I can migrate your current email designs to the new platform.
Sending domain
A subdomain you'd like emails sent from (e.g., mail.sisel.com). I handle all the technical DNS setup.
Your top automation priorities
Which auto-triggered flows matter most? I'll set up your top 2-3 as part of setup.
Timeline
Bottom line: You're paying $450/month for Mailchimp with limited automation and no Exigo connection. You were quoted 66 hours just for the integration. This system gives you everything -- email, automation, purchase targeting, list cleanup, and the Exigo integration -- for $500/month with a $1,000 setup. And it's already built.
Ready to get started? I'm happy to walk through it and show how it works.
Spencer Colby
stewart@poweredbystewart.com